February 19-22, 2025
Orlando, FL

What's New & Happening at
Vision East 2024

Flaunt the Frame Fashion Shows

Step into the world of eyewear elegance at the premiere of the 'Flaunt The Frame' fashion show series, taking place at The Bridge at Vision Expo East. In collaboration with VuePoint Media, the publishers of ImagineM Magazine renowned for spotlighting independent design, this series promises to showcase a diverse array of innovative styles. We’ll be putting on three fashion shows with different themes such as Celebration of Independent Eyewear, Colorpalooza and Artisanal Eyewear! 

NOW by Vision Expo Pavilion & Awards

NOW by Vision Expo is a special activation that showcases the direction and trends of the entire eyewear industry. With the help of a carefully elected advisory committee in a specially designed environment, NOW will explore today’s most import themes.

We’re also happy to announce, back by popular demand the NOW Awards will be presented by the 2024 NOW Advisory Committee at The Bridge, along with a panel discussion, champagne toast & celebration!

Enhanced Atelier Neighborhood

The Atelier at Vision Expo East houses a large collection of sought-after international independent designers and home to a diverse community of the industry’s leading design-led brands. In 2024, the Atelier will feature a curated assemble of the industry’s most prominent designers from near and far featuring enhanced amenities and highlights for Atelier’s visitors to enjoy. It will truly stand as the go-to destination for eyewear buyers seeking the freshest in design innovation, craftsmanship and an overall elevated experience.

OptiCon General Session: Rebecca Alexander

Rebecca Alexander, who has been losing both her vision and hearing due to Usher syndrome (type 3), shares her inspiring story of facing challenges and providing encouragement to others. Join us as Blair Wong interviews Rebecca on Friday, March 15, 12:30pm - 1:30pm. Don't miss the chance to hear about her accomplishments and the inspiration she offers to those facing their own struggles.

Sponsored by:

Brand New Education Sessions

This year at Vision Expo, we are offering over 150 brand new courses, including new clinical courses such as "Brace for Impact! Managing Orbital and Ocular Trauma" and "Glaucoma Gauntlet: Managing Cases from Diagnosis to Treatment". These and other sessions are aimed at enhancing your clinical skills and knowledge in optometry.

We also have a range of new business courses designed to aid optometrists in effectively managing their practices. From cultivating a winning culture to avoiding legal pitfalls, these courses cover various aspects of business management relevant to optometry.

Additionally, the Global Contact Lens Forum is excited to present several cutting-edge sessions. Notable courses include "What's New and Sexy in Contacts?" and "Level Up Your Contact Lens Practice - The Business of Contact Lenses", which offer insights into the latest innovations and business strategies in the contact lens field.

Special Performance and Q&A with NYC Icon and Grammy® Award-Nominated, Singer, Songwriter, Sophie B Hawkins

On Saturday, March 16 at 4:00 PM, Sophie B. Hawkins, known for her 90’s hit “Damn I Wish I Was Your Lover” will give a special performance and discuss her personal journey living with exotropia and amblyopia. Sophie will be joined by “Eye Docs of Rock” bassist Michael “Jules” Raies, OD.

Eye Docs of Rock 

Get ready to rock the night away at the final New York City Opening Night Party at the iconic, Sony Hall! We're thrilled to announce that the event will be hosted by none other than the sensational Bad Habits, also known as The Eye Docs of Rock. Join us on March 15 from 9pm to Midnight for an unforgettable evening of live music, energetic performances, and non-stop fun. Let loose, dance to your heart's content, and celebrate the start of Vision East in style!

Visionaries Unveiled: Education for Change Makers

Visionaries Unveiled is an education series designed to inspire and disrupt the eyewear industry by showcasing innovative ideas, cutting-edge technologies, and game-changing strategies that will shape the future of eyewear sector. This series aims to bring together industry leaders, entrepreneurs, and experts who are pushing the boundaries of what's possible in the eyewear sustainability, aesthetics and hearing care.

Social Media Marketing Bootcamp

Join Marketing4ECPs for a power-packed Social Media Bootcamp designed specifically for eye care professionals looking to maximize their online presence and harness the true potential of social media platforms for their practice. In these comprehensive workshops, marketing experts will guide you through a series of engaging sessions, providing practical insights and strategies to elevate your social media game to build a database that will help drive revenue.

Product Directory

Introducing the Exhibitor Product Directory, revolutionizing the way the industry explores the latest products showcased at Vision Expo. With our new Product Directory, the entire eyecare community can browse and search through a wide array of exciting products coming to Vision Expo. From stylish eyewear and trendy accessories to cutting-edge business solutions, lens processing technology, and advanced diagnostic tools, the Product Directory features an extensive range of products that cater to diverse needs. Exhibitors have already started adding their products, with new additions being made every day, ensuring a constantly evolving selection. Whether you seek inspiration or want to plan your on-site exhibitor meetings in advance, the Exhibitor Product Director is your go-to resource.