PRESS, NEWS + GALLERIES
We have instituted a thorough review process for media in order to maintain the highest standard of excellence for Vision Expo. Press passes are provided to members of the media whose publications cover the ophthalmic industry or publications that cover fashion, healthcare, technology or lifestyle industries.
- A valid 2021 press/business card and original letter of assignment from the publication’s editor
- A sample of a bylined article covering the above industries published in the last year
Denials of Media Credentials: Reasons for the denial of media credentials may include one or a combination of the following:
Non-editorial position: Media credentials for Vision Expo are intended for editorial staff only. This includes editors, writers, reporters, reviewers, producers, photographers, videographers, and website content managers. Media Credentials will only be granted to those who are attending specifically to write about and cover Vision Expo in newspapers, magazines, TV, radio, blogs, and social media. Non-editorial personnel such as sales, marketing, PR, and graphic design do not qualify for media credentials except for specific cases deemed appropriate by Show Management.
Audience breadth and content depth: Media Credentials for Vision Expo are limited in nature and distributed across content mediums. In making our approval determinations, we heavily consider audience breadth and content depth, as it relates to eyewear fashion, optical technology, eyecare science and medicine.
Friends and family: Media credentials are extended as a courtesy to adult professional editorial staff. Friends, family, and guests of editorial staff do not qualify unless they can independently present the appropriate materials to qualify for media credentials.
Vague or incomplete registration: We ask for registrations to be filled out completely. If your registration is vague or missing required information, it will not be approved.
AT THE SHOW
In the Press Office, there are complimentary amenities for members of the media include beverages and light refreshments, access to Vision Expo and exhibitor media kits, and a dedicated staff member to answer any questions.
Dates and times for the Press Office are coming soon.
FILMING AT VISION EXPO
Want to record or broadcast certain activities at Vision Expo? No problem. Please contact Julia Moore for more information. Please note: Filming is prohibited at education sessions.
DIGITAL PRESS KIT
Innovation has always been at the heart of Vision Expo, the definitive trade event for eyecare providers. Now, The Vision Council and Reed Exhibitions are reimagining Vision Expo to mark an exciting new era with refreshed branding, redesigned logos, new curated neighborhoods, enhanced exhibit spaces and more. To learn more about the reimagination of Vision Expo, click here for a comprehensive press kit