March 14 – 17, 2024
Jacob Javits Convention Center, New York

Vision Expo East 2021 Announces Event Schedule for The Seen

The New Hub for Collaborative Learning to Host Line-up of Innovation Stage Events and EYE2EYE Series Panels, as well as the Career Zone

Alexandria, VA – May 12, 2021 – The organizers of Vision Expo, The Vision Council and Reed Exhibitions, today announce the schedule of events set to take place at The Seen, a new main stage destination, during Vision Expo East 2021. 

Designed to serve as a collaborative learning environment, The Seen will host a series of panels and presentations, including the EYE2EYE Series, an educational series of panels and discussions designed to provide exclusive insights on topics to inform, empower and challenge attendees, ranging from business and marketing strategies to tactics for creating an inclusive work environment.  The Seen will also house the Innovation Stage, the Show Floor destination dedicated to groundbreaking content and state-of-the-art products and services revolutionizing the industry. Additionally, on Saturday, June 5, The Seen will host the Career Zone , a central hub for students to connect with optical companies and explore career resources.

Vision Expo East 2021 will take place at the Orange County Convention Center from June 2-5, 2021.  The Show’s educational program, together with OptiCon®@Vision Expo, will open Wednesday, June 2 and exhibits will open Thursday, June 3.  To register for Vision Expo East’s Exhibit Hall and Education, click here

“The Seen is the perfect destination for attendees to gather and learn from industry experts, fashion visionaries and forward-thinking leaders,” said Fran Pennella, Vice President, Vision Expo, Reed Exhibitions, co-owner of Vision Expo. “With a carefully curated lineup of events, The Seen provides valuable content designed to reinvigorate old concepts, drive progress and innovation, introduce new strategies for success and create a better future for patients and employees.”

The following events are scheduled to take place at The Seen during Vision Expo East 2021:

Thursday, June 3

10 a.m. – 11 a.m.           
Innovation Stage Presentation: Innovations in Inflammation and IOP Control: Presented by Bausch & Lomb 

12 p.m. – 12:30 p.m.     
EYE2EYE Series: Marketing 4ECPs Presents: Make Your Website A Sales Tool

1 p.m. – 2 p.m.               
Innovation Stage Presentation: Innovation Through Experience: Presented by Bausch & Lomb

3 p.m. – 4 p.m.               
Innovation Stage Presentation: Establishing a Sports Vision Practice- Tips from the Pros
Presented by the International Sports Vision Association

4:30 p.m. – 5:30 p.m.    
EYE2EYE Series: Removing Barriers Between You and Your Multi-Cultural Patients

Friday, June 4

10 a.m. – 11 a.m.           
Innovation Stage Presentation: Experience & Evidence: Insights on Chronic Dry Eye Management
Presented by Allergan

12 p.m. – 12:45 p.m.     
EYE2EYE Series: Building a More Inclusive Work Environment

1 p.m. – 1:45 p.m.          
EYE2EYE Series: Art of the Collab 

2 p.m. – 2:30 p.m.          
EYE2EYE Series: Marketing 4ECPs Presents: What You Need To Know About Google For Your Practice Marketing

5 p.m. – 6 p.m.               
EYE2EYE Series: The Pivot: Independent Retailers Changing Their Mindset During the Pandemic

Saturday, June 5

10 a.m. – 5 p.m.             
The Career Zone: A networking hub for students and young professionals where they can explore career opportunities and take part in several dynamic events

11 a.m. – 11:45 a.m.     
At the Career Zone, The Young ODs of America will host “The View with Young ODs of America,” a panel moderated by Dr. Justin Bazan with a focus on modes of practice and practice management.

10 a.m. – 10:30 a.m.      
EYE2EYE Series: Marketing 4ECPs Presents: 10 Biggest Mistakes Practices Make In Their Marketing

12 p.m. – 12:45 p.m.     
EYE2EYE Series: Married in Optics

1 p.m. – 2 p.m.            
At the Career Zone, the National Optometric Association (NOA) will host “Excellence: Overcoming Obstacles to Optometric Success,” a panel featuring NOA doctors sharing their experience and tools for successfully navigating within the optometric profession.

2:45 p.m.                     
Passport drawing at the Career Zone

3 p.m. – 5 p.m.               
Screening of Open Your Eyes a film by Wayne Chesler featuring Dr. Kerry Gelb and Podcaster Chris Maraboli

For more information on Vision Expo, visit and follow Vision Expo’s social media channels, Facebook, Twitter, Instagram and LinkedIn.  


About Vision Expo   
Vision Expo East and West are trade-only conferences and exhibitions for eyecare and eyewear presented by co-owners Reed Exhibitions and The Vision Council. Vision Expo is the complete event for ophthalmic professionals, where eyecare meets eyewear, and education, fashion and innovation mingle. In the Vision Expo Exhibit Hall, eyecare providers can discover trends, interact with new technologies and access innovative products and services. The Vision Expo education program is driven by the profession, offering content of the highest quality and relevance to enhance overall patient care. For more information, visit and follow Vision Expo on Facebook, Instagram, Twitter and LinkedIn.     

About The Vision Council  
As the vision care leader in enabling better vision for better lives, The Vision Council positions its members for success by promoting growth in the vision care industry through education, advocacy, research, consumer outreach, strategic relationship building and industry forums. Furthermore, through a partnership with Think About Your Eyes, The Vision Council supports consumer education around eyewear and eyecare.  

About Reed Exhibitions  
Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants.  

Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.