NOW by Vision Expo Returns for 2023!

Following a successful launch at Vision Expo East in March of 2022, we are thrilled to announce that the NOW Pavilion will return to Vision Expo East in 2023 to showcase the latest trends and direction of the entire eyewear industry – a reflection in time, highlighting the following curated themes in design:

  • Eyewear Icons: Iconic styling, instantly recognizable
  • Colors of 2023: Neutrals (from Beige, Camel, and Ecru, to Honey); Red Tones (from deep, dark reds to desaturated pinks); Lilac & Purples (following the official colors of Spring/Summer 2023)
  • Show Stoppers: The WOW effect; the fashion statement; the one-of-a-kind design
  • Alternative Materials & Technologies: From new to recycled materials, to 3D magic
  • Diversity and Inclusivity: Design and ideas come from different backgrounds, lifestyles, social experiences, races, and religions. It is time to think differently and foster greater representation

In addition to frames, NOW at Vision Expo East 2023 will also invite submissions of new innovations in fashion lenses and lens technologies, including (but not limited to) colors, tints, coatings, etc. 

New in 2023: On Saturday, March 18th, the NOW Advisory Committee will present the NOW Awards: 1st Edition on the main stage at The Bridge! Stay tuned to future email announcements for more information regarding the NOW Awards.

Awards will be presented in the following categories:

  • NOW Best Sunglass Award: Under $250 retail category
  • NOW Best Sunglass Award: $250 to $500 retail category 
  • NOW Best Sunglass Award: $500 & above retail category 
  • NOW Best Optical Award: Under $250 retail category
  • NOW Best Optical Award: $250 to $500 retail category
  • NOW Best Optical Award: $500 & above category
  • NOW Optical Achievement Award
  • NOW People’s Choice Award

Vision Expo’s NOW project was conceptualized by Nico Roseillier, creative director of Europa / State Optical Co. / American Optical and in partnership with NOW advisory committee members:

  • Christian Roth and Eric Domège - Designers/Co-Founders Christian Roth & OPTICAL AFFAIRS | CFDA Member 
  •  Julia Gogosha-Clark - Gogosha Optique
  • Kristen McLaughlin - Director of Marketing - Tura
  • Dr. Nwamaka Ngoddy - Optometrist and Founder/Designer of Anwuli Eyewear
  • Jessica Goebert - Public Relations & Communications
  • Sophia Strawser - Editorial Assistant & Social Media Manager at the Accessories Council 

To submit your eyewear or lens product for inclusion in the NOW by Vision Expo Activation, click here

FAQs

  • Eyewear Icons: Iconic styling, instantly recognizable
  • Colors of 2023Neutrals (from Beige, Camel, and Ecru, to Honey); Red Tones (from deep, dark reds to desaturated pinks); Lilac & Purples (following the official colors of Spring/Summer 2023)
  • Show Stoppers: The WOW effect; the fashion statement; the one-of-a-kind design
  • Alternative Materials & Technologies: From new to recycled materials, to 3D magic
  • Diversity and Inclusivity: Design and ideas come from different backgrounds, lifestyles, social experiences, races, and religions. It is time to think differently and foster greater representation

If you have several brands, you may submit one product per brand in one theme, but not each theme.

For example:  If you have 3 brands (Brand X, Brand Y and Brand Z):

You may submit

  • Brand X for Eyewear Icons
  • Brand Y for Eyewear Icons
  • Brand Z for Diversity and Inclusivity

You may not submit Brand X for multiple themes.

February 1 is the deadline to submit the online form

February 15 is the deadline to receive products

  • Company name
  • Brand name
  • Contact First and Last Name, Email and Phone Number
  • Product name
  • Booth number (Only official Vision Expo exhibitors are eligible. Vision Expo will verify exhibiting status before shipping the product to be included in the display.) 
  • Select the theme that aligns with your product submission
  • Upload a front-facing photo and a side-facing photo of your product 

Our application form is not automated to generate a notification of acceptance. At the beginning of each week, we will send an email to verify we received your submission in the prior week. 

If you are an official exhibitor at Vision Expo East, your product will be accepted. You may ship as soon as you apply.

UN-TI-TLED LLC.
Creative Agency

ATT: Nico Roseillier / NOW
1525 Jeffrey Lane, Northbrook IL 60062 USA
Info.untitled.agency@gmail.com
847.780.7497

February 15

  • All NOW submissions will be reviewed by the NOW Advisory Committee. Only two criteria will make your product considered ineligible:
  1. - Company is not exhibiting at Vision Expo East
  2. - Upon receipt, product does not align with the theme you selected.

Vision Expo will notify you prior to the show if you are ineligible and arrange for you to pick up your product at the show.

Vision Expo’s NOW project was conceptualized by Nico Roseillier, creative director of Europa / State Optical Co. / American Optical and in partnership with NOW advisory committee members including:

  • Christian Roth and Eric Domège - Designers/Co-Founders Christian Roth & OPTICAL AFFAIRS | CFDA Member 
  • Julia Gogosha-Clark - Gogosha Optique
  • Kristen McLaughlin - Director of Marketing - Tura
  • Dr Nwamaka Ngoddy - Optometrist and Founder/Designer of Anwuli Eyewear
  • Jessica Goebert - Public Relations & Communications
  • Sophia Strawser - Editorial Assistant & Social Media Manager at the Accessories Council 

  • The NOW Advisory Committee suggests the themes for display and selects the winners of the NOW Awards. In the event a product appears ineligible based on the theme it was submitted for, the committee will review the product and make a recommendation for inclusion.
  • In addition to the showcase, the advisory committee members of NOW will be available to participate in conversational meet and greets (date/time to be announced). Engagement and interaction will take place in a non-formal setting.

UN-TI-TLED LLC will arrange to bring the products to Vision Expo and set up the NOW displays.

Vision Expo’s NOW project was conceptualized by Nico Roseillier, creative director of Europa / State Optical Co. / American Optical.  The design will put the emphasis on the products displayed.

Each product will have the product name, company name and booth number tastefully displayed for attendees to be able to locate the exhibitor on the show floor.

We are currently determining the best solution for security including but not necessarily limited to assigning a security guard at the NOW activation, as at the 2022 launch of NOW. There was no loss of product

You will be asked to check a box when submitting your product: 

By checking this box, the individual below represents and warrants to Reed Exhibitions, a division of RELX Inc. (“Management”) that such individual is duly authorized to accept the following on behalf of the company named below (“Exhibitor”) and that such individual has read, understands and agrees to each of the following:

  • Participation in NOW is limited solely to Exhibitors exhibiting at VEE 2023 and is subject to the terms of Exhibitor’s VEE 2023 license agreement, including, without limitation, the indemnification obligations therein. No companies which are not already exhibiting at VEE 2023 shall be permitted to participate in NOW. Any displays or materials provided by Exhibitor for display in NOW shall be considered “Exhibitor Materials” as defined in the VEE 2023 license agreement;
  • Participation in NOW is not guaranteed, and Management shall determine which Exhibitors shall participate in NOW in Management’s sole discretion;
  • It is Exhibitor’s sole responsibility to remove all displays or materials at the times designated by Management. Any displays or materials left behind upon the conclusion of VEE 2023 shall be considered abandoned and handled by Management accordingly;
  • Exhibitor shall ONLY exhibit its own displays or materials in NOW and Management reserves the right to determine the which displays or materials shall be featured in NOW;
  • Exhibitor is solely responsible for the security and safety of their displays or materials at all times. Management shall not be responsible for and shall have no liability resulting from loss or damage to any displays or materials at any time. All materials and displays are brought to VEE 2023 and displayed at Exhibitor’s own risk. Management is not responsible for the actions of any third parties in connection with NOW;
  • Exhibitor is liable for any damage its representatives cause to any other exhibitor’s displays or materials or to the Venue’s or Management’s property;
  • Exhibitor shall be solely responsible for any and all expenses in connection with Exhibitor’s participation in NOW; and
  • Exhibitor shall at all times comply with all applicable laws, codes, ordinances, rules and regulations in connection with Exhibitor’s participation in NOW.

You may retrieve your product(s) submitted between 3-4pm on Sunday, March 19 at the conclusion of the show at the NOW Pavilion.

All products not retrieved between 3-4pm on Sunday, March 19 at the conclusion of the show will be donated to a company or charity to be determined.

Products that were not included in the online submission form will not be displayed. However, they will be available for pickup between 3-4 pm on Sunday, March 19 at the conclusion of the show at the NOW Pavilion.

Products that were submitted from the same brand/collection will not be displayed. Only one product per brand will be showcased at the discretion of the NOW Committee. They will be available for pickup between 3-4pm on Sunday, March 19. at the conclusion of the show at the NOW showcase. 

Prior to submission, Vision Expo stated that products will only be returned onsite. This information was included in the FAQs. We are unable to accommodate shipping products back to exhibitors.