NOW by Vision Expo Returns for 2023!
Online applications for NOW by Vision Expo are closed as of February 15th. Shipments of product samples corresponding to online applications submitted prior to then must be received no later than March 1st in order to be considered for inclusion in the NOW pavilion.
Following a successful launch at Vision Expo East in March of 2022, we are thrilled to announce that the NOW Pavilion will return to Vision Expo East in 2023 to showcase the latest trends and direction of the entire eyewear industry – a reflection in time, highlighting the following curated themes in design:
- Eyewear Icons: Iconic styling, instantly recognizable
- Colors of 2023: Neutrals (from Beige, Camel, and Ecru, to Honey); Red Tones (from deep, dark reds to desaturated pinks); Lilac & Purples (following the official colors of Spring/Summer 2023)
- Show Stoppers: The WOW effect; the fashion statement; the one-of-a-kind design
- Alternative Materials & Technologies: From new to recycled materials, to 3D magic
- Diversity and Inclusivity: Design and ideas come from different backgrounds, lifestyles, social experiences, races, and religions. It is time to think differently and foster greater representation
In addition to frames, NOW at Vision Expo East 2023 will also invite submissions of new innovations in fashion lenses and lens technologies, including (but not limited to) colors, tints, coatings, etc.
New in 2023: On Saturday, March 18th at 4:30 pm, the NOW Advisory Committee will present the NOW Awards: 1st Edition on the main stage at The Bridge, along with a NOW Advisory Committee panel discussion, Champagne toast & celebration!
Awards will be presented in the following categories:
- NOW Best Sunglass Award: Under $250 retail category
- NOW Best Sunglass Award: $250 to $500 retail category
- NOW Best Sunglass Award: $500 & above retail category
- NOW Best Optical Award: Under $250 retail category
- NOW Best Optical Award: $250 to $500 retail category
- NOW Best Optical Award: $500 & above category
- NOW Optical Achievement Award
- NOW People’s Choice Award