We are thrilled to announce that the NOW Trend Showcase and the NOW AWARDS will continue at Vision Expo East’s inaugural event Orlando! Showcasing the latest trends and direction of the entire eyewear industry – a reflection in time, highlighting new curated design themes.

NOW Trend Showcase 2025 themes

Sensorial Design : Fresh / Bold / Brilliant Innovations
Innovation : Modern / Tech / New Materials / Wearable 
Memories are Made Of : Opti-Heritage / Timeless / Classic
Consciously Designed : Sustainable / Eco-Friendly

On Thursday, February 20^th at 4:30pm, the NOW Advisory Committee will present the NOW Awards: 3rd Edition on the main stage, along with a NOW Advisory Committee panel discussion, Champagne toast & celebration!

Awards will be presented in the following categories:

• NOW Best Sunglass Award for independent and branded collection 
• NOW Best Optical Award for independent and branded collection
• NOW Best to Direct to Consumer (readers, blue lens, plano sunglasses etc.)
• NOW Optical Achievement Award
• NOW People’s Choice Award
• NOW Best Emerging Award
• NOW the Ultimate Accessory presented by the Accessory Council 

Vision Expo’s NOW project is conceptualized and directed by Nico Roseillier, Founder, Designer and Creative Strategist of UN-TI-TLED Creative Agency and in partnership with NOW advisory committee members

The voting process consists of the NOW committee members, special guests, past recipients, and the trade press.