OPTIMUM RETAIL AWARD...Celebrating Boutique Retailers

Vision Expo created this award to support independent boutique retailers by showcasing their products, storefronts, visions and most importantly – their stories.


Top 3 Finalists Will Receive:

  1. A 2 Night Hotel Stay in NYC during Vision Expo East '19
  2. A Social Media Engagement by Vision Expo in their retail space.

1st Place Winner

  1. The OPTImum Retailer of the Year Award
  2. Feature in 20/20 Magazine
  3. 2 Night Hotel Stay at Vision Expo West '19


In 500 words or less, please tell us about YOUR STORE… and touch upon these 5 aspects:

VISION: What innovations are you implementing and why?
INDIVIDUALITY: What does being an independent retailer mean for your business?
CULTURE: Describe your business manifesto.
BRAND LOYALTY: How are you building loyalty among your customers? What makes these relationships lasting ones?
TECHNOLOGY: How does your store utilize cutting edge technology? How has this improved your business?


  • Submission Deadline: January 14, 2019.
  • Notification to Top 3 finalists: February 5th.
  • Voting will take place on social media from February 5 – 25th based on likes of photos.
  • Winner Announcement:  March 23rd at Vision Expo East during the Boutique Buyer Panel 5:00 - 6:30 PM and the Top 3 Finalists are expected to attend.

A committee of industry leaders will vote on the Top 3 boutiques to be featured in programming at Vision Expo East 2019, followed by a social media vote to determine the winner. For more information, contact tlackran@reedexpo.com


Submit your story now:

Upload pictures of the interior & exterior of your retail space and staff (5 pictures maximum)
File uploading is supported by Google and Firefox browsers.
If you do not have access to Chrome or Firefox, you may submit via email by sending your article and any media files to info@visionexpo.com


Please contact us with any questions or concerns.

Follow us on social if you don’t already! If your boutique is chosen amongst the Top 3 retailers encompassing the above, you’ll be featured in front of a following of thousands of industry professionals.

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