Todd Rogers Eyewear Announced as Winner of Vision Expo’s First Ever OPTImum Retail Award


Alexandria, VA – March 17, 2018 – Vision Expo has announced Todd Rogers Eyewear (Andover, MA) as the winner of the first annual OPTImum Retail Award. This new awards program celebrates independent boutique retailers by showcasing their products, storefronts, visions and most importantly – their stories.

The finalists—who also included Atelier Mirar (Brooklyn, NY), Eye Q Sylist Opticians (Holetown, Barbados) and Spex By Ryan (Regina, Saskatchewan, Canada)—shared their stories and vision for their brand at Vision Expo East during a free Pop Up Talk in the Galleria Lounge yesterday, March 16. The winner was revealed today during the Exclusive Boutique Buyer VIP Event.

The winner was selected by a committee of industry leaders including James Spina, 20/20 Magazine Editor in Chief and Senior VP; Christian Roth, Designer and Co-Founder of CHRISTIAN ROTH Eyewear; and Arian Fartash, OD and Instagram social influencer, @glamoptometrist. Finalists were scored in the categories of innovation, marketing and social media, and aesthetics of their retail space.

Prior to the Show, attendees could view the finalists’ submissions on Vision Expo’s social media channels and vote for their favorite. The 3,100+ votes contributed to the judges’ selection.

Champions of the Independent Eyewear movement, Todd Rogers Eyewear is uniquely positioned at the intersection of Independent Shop and Eyewear Brand. Doubling as a retailer carrying a variety of different brands, as well as a wholesaler, the flagship Optical Shop of Independent Eyewear brand Todd Rogers is helmed by veteran Optician and Eyewear designer Todd Rogers Berberian, LDO. Todd and his staff deliver the residents of Andover, Massachusetts with a collection of glasses curated from companies around the globe. The quintessential setting, the Optical shop and Optometry practice is housed in a former historic bar & grill. Rogers Berberian believes in educating the consumer on why well-made glasses and top of the line materials are non-negotiable. The back of the Optical shop houses Todd Rogers Eyewear's distribution and design offices, all coming together to be a true celebration of sight, independence, entrepreneurial spirit, vision, creativity, education, and commerce. This is the 8th year at Vision Expo for the Boston-based independent eyewear brand Todd Rogers and its children's line, Jackson Rogers.

To see the photos and stories of all finalists, click here.

Editor’s note: High-resolution photos from the finalists’ pop up talks are available on the Vision Expo flickr page.

About Vision Expo

Vision Expo, the worldwide conferences and exhibitions for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2017, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Vision Expo is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits and importance of getting an annual comprehensive eye exam. Keep this viral campaign going! Sign up at For more information, visit

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