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  • 3 Steps to a More Profitable Practice

    03/28/2020, 8:30 AM - 9:30 AM, Javits Convention Center - TBD

    A large portion of the average ophthalmic practice's income is from optical sales. Though Optical sales may look easy, it is a skill to be learned, developed, a...

    • Language: English

  • A Positive Approach to Patient Objections

    03/27/2020, 11:00 AM - 12:00 PM, Javits Convention Center - TBD

    There are days when we as eyecare professional feel resistance from our patients. Whether the objection is price, compliancy, or understanding the technology yo...

    • Language: English

  • Anatomy of a Successful Optical Business

    03/28/2020, 8:30 AM - 9:30 AM, Javits Convention Center - TBD

    The need for personalized, customer-focused service is ever present. In order to be successful, we must be able to identify, meet and exceed customer/client/pa...

    • Language: English

  • Attracting Quality Staff in a Full Employment Market

    03/29/2020, 7:15 AM - 8:15 AM, Javits Convention Center - TBD

    Finding and keeping quality staff is always a mammoth task for the small business owner and today that task is more difficult in our full employment economy. Co...

    • Language: English

  • Best Practices - Spectacle Lens Management

    03/26/2020, 3:45 PM - 4:45 PM, Javits Convention Center - TBD

    "If you don't measure it, you can't fix it." An apt quote that correctly describes this course – a way to look at the metrics of your office. With those numbers...

    • Language: English

  • Branded Eyewear – What’s The Big Deal?

    03/27/2020, 9:45 AM - 10:45 AM, Javits Convention Center - TBD

    New eyewear brands are constantly being released, so big deal. This course takes a good look at the importance of branding in the optical industry, along with o...

    • Language: English

  • Breaking Current Practice Barriers

    03/29/2020, 9:45 AM - 10:45 AM, Javits Convention Center - TBD

    Today's patient has many choices to receive eyecare and eyewear. It is the role of every staff member to provide enhanced patient care to ensure the prospective...

    • Language: English

  • BRIEN HOLDEN VISION INSTITUTE Managing Myopia for Staff: Communication and Marketing Workshop

    03/27/2020, 2:45 PM - 4:45 PM, Javits Convention Center - TBD

    This workshop will cover the important role that staff plays to communicate the risks of myopia, the available interventions, the benefits of managing myopia, a...

    • Language: English

  • Building and Motivating a Dream Team

    03/28/2020, 2:45 PM - 4:45 PM, Javits Convention Center - TBD

    When involved in a team sport, the team is typically only as good as their weakest player. Do you consider your office staff to be your winning team? This cou...

    • Language: English

  • Connecting the Refraction with the Patient's Prescriptions

    03/28/2020, 5:00 PM - 6:00 PM, Javits Convention Center - TBD

    Understanding the relationship between the refraction and the patient's Rx is vital for communicating visual situations with our patients/clients. Knowing how ...

    • Language: English

  • Creating an Indispensable Impression

    03/27/2020, 11:00 AM - 12:00 PM, Javits Convention Center - TBD

    First impressions dictate the atmosphere of our patient's experience. We will discuss our ability to maximize a positive appointment through phone etiquette , s...

    • Language: English

  • Creating Patient Touchpoints

    03/26/2020, 1:30 PM - 3:30 PM, Javits Convention Center - TBD

    Upon completion of this course you will understand the importance of patient touchpoints throughout the journey of the patient experience in your office. This c...

    • Language: English

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