Vision Expo NYC Retail Store Tours

March 20 – 24, 2019 | New York City

Exclusively curated by CIM Tours for visitors to Vision Expo East 2019, our new guided retail store tours will run from Wednesday, March 20 to Sunday, March 24 throughout several of NYC’s world-renowned neighborhoods.

New York City is a retail mecca and home to many of the globe’s most innovative eyewear retailers. The Vision Expo NYC Retail Store Tours provide the opportunity to go behind the scenes and hear directly from store ambassadors as they share insights into what drives their brands to continue to innovate.



  • Madison Avenue – Bespoke Luxury + Customization

    Madison Avenue – Bespoke Luxury + Customization

    You are invited to cross the thresholds of international heritage and cutting-edge contemporary brands on Madison Avenue as a VIP guest. The first stop on this journey is the flagship store for Marc Jacobs, a brand that continues to shape the boundaries of American fashion. Following Marc Jacobs, you will walk up the longest street of luxury in America and experience one-of-a-kind interactions with the visionaries and brand ambassadors of Robert Marc and DITA, to name a few. You will experience a behind-the-scenes view and discussion of best-in-class optical shops. From high fashion trends, to the latest advancements in the industry, you will experience the white glove service and personalization offered to Madison Avenue’s discerning and sophisticated clientele.

    Date Time
    Wednesday, March 20:   1:00pm – 3:00pm; 4:00pm – 6:00pm
    Thursday, March 21:  10:00am – 12:00pm;
    Friday, March 22: 4:00pm – 6:00pm
  • SoHo – Innovation + Personalization

    SoHo – Innovation + Personalization

    SoHo is the premiere destination where brands redefine themselves and new brands are launched. The first stop on this larger-than-life experience will be concept flagship store for Ray-Ban eyewear, newly opened in the iconic SoHo district and featuring everything from sunwear to eye exams. Following a short walk to the next destination, you will experience a sleek designer emporium for the most fashionable shopper at Silver Lining Opticians. With every style under one roof, this store is curated to let shoppers find their look with high-end optical support. Around the corner, you’ll discover the oldest independent eyewear boutique where celebrities shop, movies and television shows borrow eyewear, a retro collection that is museum worthy, and much more. Next, you’ll visit Vision Expo exhibitor and designer Selima Salaun’s store, Selima Optique, a store full of whimsy and ultra-contemporary custom eyewear. Finally, you’ll venture into a visionary store where art interacts with custom-made eyewear and sculpture.

    Date Time
    Wednesday, March 20:   1:00pm – 3:00pm
    Thursday, March 21:  10:00am – 12:00pm; 1:00pm – 3:00pm; 4:00pm – 6:00pm
    Friday, March 22: 4:00pm – 6:00pm
    Saturday, March 23: 4:00pm – 6:00pm
  • Oculus – A New Lens on Retail

    Oculus – A New Lens on Retail

    Cut through the clutter at this magnificent crossroads for retail experience in New York City with a curated and guided tour that will connect you with best-in-class examples of one-stop shopping and service by micro and mega brands. You will first experience the stunning architecture of the Westfield World Trade center as you review top trends driving retail success in today’s economy. Your expert guide and savvy store ambassadors will demonstrate how these retailers and brands have devised exceptional systems, merchandising, and design to capture shoppers on the go. Stops include optical shops Oliver Peoples and Designer Eyes as well as leading stores selling everything from food to beauty supplies; providing you with a well-rounded view of what makes a great retail formula for any business.

    Date Time
    Wednesday, March 20:   1:00pm – 3:00pm; 4:00pm – 6:00pm
    Thursday, March 21:  10:00am – 12:00pm; 1:00pm – 3:00pm

Please note the Oculus tour will be a combination of eyewear retailers and non-eyewear retailers who are transforming downtown shopping and using cutting edge design, sales associate training and innovative experiences.


Each tour can be added to your Vision Expo experience during the registration process. Tours are sold separately for $160 each, the value is unparalleled.


Attendees already registered will need their login credentials to access their registration record to add a Vision Expo NYC Guided Retail Store Tour.

Edit your registration

Exact meeting locations for each tour will be confirmed within one week of the show.  For questions, please contact Olivia Krise.

Custom Corporate NYC Tours

Experience the best New York City has to offer before, during and after Vision Expo East 2019 at your own pace and with a focus on what most interests you. Let CIM Tours help your group discover new stores, labels, restaurants and sights that are hidden all over the city and are relevant to your business. New York is a retailer’s paradise. For further information on how to schedule a custom corporate tour please contact


  • After arriving at your tour’s meeting location and being greeted by your guide, you will have the opportunity to network with fellow attendees before your tour begins. You guide will lead you to each retail store on your tour. In the stores, you will spend approximately 20 minutes learning from store ambassadors about their brands and innovations before moving to the next location on your tour.

  • All of the stores on your tour are located within close walking distance of one another. Please wear weather-appropriate clothing and comfortable footwear.

  • Each tour will visit four to five different stores.

  • You must be preregistered to attend any Retail Tour. Walkups to the tour meeting location will not be accepted under any circumstances. You may register for a tour onsite at the Javits Center by visiting any registration counter.

    The Madison Avenue tour meeting location is the Marc Jacobs store located at 655 Madison Avenue, New York, NY 10065.

    The SoHo tour meeting location is the Ray-Ban store located at 116 Wooster Street, New York, NY 10012.

    The Oculus tour meeting location is the Westfield World Trade Center located at 185 Greenwich Street, New York, NY 10007. Meet the tour guide at the Concierge Desk located on level C2 nearest the Subway lines.

  • All tours are 2 hours long. Please arrive 10 - 15 minutes prior to the scheduled start time.

  • You must arrange your own transportation to the tour meeting location. The subway is New York City’s most affordable mode of transportation and the Hudson Yards stop is conveniently located only one block from the Javits Center. Uber and LYFT provide fare estimates prior to pick up.

  • RETAIL STORE TOURS is working closely with Vision Expo to develop the Vision Expo NYC Retail Store Tours. Retail Store Tours reviews hundreds of stores that demonstrate the value of technology, the importance of design and what is takes to deliver a superior customer experience. Retail Store Tours offers unmatched networking and the experience is fun and provides an insider’s view of innovative retail. Retail Store Tours is available in 50 cities around the world. Retail Store Tours is a division of the CIM Tours which creates experiences that transforms business.

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