Vision Expo East Announces Vision Choice Award Winners


Eyewear fashion, technology debuts exclusively to Vision Expo attendees

New York, NY (April 16, 2016) –International Vision Expo & Conference announces the following recipients of the 2016 Vision Expo East Vision Choice Awards:

First Place: Specs of Wood
Second Place:Miraflex
Third Place: Lunette USA

Upon being recognized as Best New Product, Ian Rubinstein, owner of Specs of Woodsaid, "I'm very excited to win first place because the competition is pretty stiff, there a lot of creative people here. This reward is a recognition of all the hard work I've put into my brand, and a testament to Vision Expo for having the idea to allow people to showcase their products."

The Vision Choice Awards distinguish the best of the best in new eyewear products and technology, as voted upon by Vision Expo attendees. Twenty-four brands competed for Best New Product as part of the International Vision Expo New ProductGallery, which showcases the hottest frames, accessories and technologies introduced at the show.

Each year, eyewear brands vie for the honor of being recognized by their Vision Expo peers as a Vision Choice Awards recipient. The gallery provides participating brands added visibility and past winners frequently tout the value of increased foot traffic to their booth.

"The New Product Gallery and Vision Choice Awards perfectly illustrate the strong platform that International Vision Expo provides for brands introducing their design and technological innovations to the industry," explains Melissa Ashley, senior vice president, Reed Exhibitions. "The exposure that this show lends to eyecare and eyewear companies is unmatched, and underscores the high-value marketing and buying opportunities that happen here in New York."

To keep up with the news happening at Vision Expo East, visit or follow the show on Facebook, Twitter or Pinterest (@VisionExpo), Instagram, Google+, or YouTube (@Intlvisionexpo), LinkedIn, or tap into conversations online with the hashtag #VisionExpo.

The Vision Choice Awards are supported by Breton Communications and Eyecare Businessmagazine./p>

Editor's Note: Photos of the winners are available upon request to

About the International Vision Expo & Conference
International Vision Expos, the worldwide conference and exhibition for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, International Vision Expo gives back to the entire ophthalmic community. Vision Expo East Ranks 74th on the 2014 Trade Show Executive magazine's list of the Gold 100 Largest Trade Show List. Proceeds from International Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. Each year, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. International Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. Keep this vital campaign going! Sign up

  • Lunette
  • MiraFlex
  • Specs of Wood
  • Specs of Wood

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