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  • The Power & Politics of Disrupting Traditional Eyecare

    03/15/2018, 1:30 PM - 3:30 PM, 1A04

    Since 2010, the eyecare industry has arguably been impacted by a greater wave of changes than it has experienced during it's previous 100 years. From prescripti...

    • Language: English

  • Frame Board Management

    03/15/2018, 1:30 PM - 3:30 PM, 1A28

    The frames in a dispensary can work for or against the business cash flow, profitability, selection and customer satisfaction. This course will help you underst...

    • Language: English

  • 10 Solutions to Fix A Failing Facebook Page

    03/15/2018, 1:30 PM - 3:30 PM, 1B01

    Treating your online business like your real world business is important for its success. Often times a FB page is created, taken care of for a few months and t...

    • Language: English

  • Total Recall

    03/15/2018, 3:45 PM - 4:45 PM, 1A23

    Are you incorporating all the resources available to you in getting your patients back in your chair? We started with a recalling our patients and then advanced...

    • Language: English

  • The New Customer Experience: Staying Relevant

    03/15/2018, 3:45 PM - 4:45 PM, 1A17

    With the exception of new medical technology, the process of delivering eye care has remained relatively unchanged for the past 50 years. Our profession has rec...

    • Language: English

  • Climb Up The Rankings: An Intro to Search Engine Optimization

    03/15/2018, 3:45 PM - 4:45 PM, 1B03

    In today's world, if your business doesn't have an online presence, it's almost as if it doesn't exist. But simply having a website for your practice isn't enou...

    • Language: English

  • Customer Service vs. Customer Experience

    03/15/2018, 5:00 PM - 6:00 PM, 1A26

    There's a lot of talk about the differences between customer service and a customer experience. This course will focus on creating an experience based culture ...

    • Language: English

  • Building Your Financial Foundation

    03/15/2018, 5:00 PM - 6:00 PM, 1B03

    Optometrists receive very little business training during the traditional 4-year optometric curriculum. Yet, most ODs find themselves, at some point, responsibl...

    • Language: English

  • How To Compete In a Digitally Connected World

    03/16/2018, 7:15 AM - 8:15 AM, 1A12

    As consumers find more information and locate professional services online, the eye care practice has to have a strategy to compete.

    • Language: English

  • Creating A Culture of Trust

    03/16/2018, 7:15 AM - 8:15 AM, 1A04

    It all starts with a vision in your mind. But it doesnt stop there. Where you go from here will greatly influence your chances of seeing your vision become rea...

    • Language: English

  • Must Have Eyewear Trends for 2018

    03/16/2018, 8:30 AM - 9:30 AM, 1A17

    The runways of Paris and Fashion Week in New York are huge indicators of the fashion that lies ahead for the year. The influence of those fashion trends can be ...

    • Language: English

  • Retail Tactics: Differentiating Yourself and Your Practice

    03/16/2018, 8:30 AM - 9:30 AM, 1A13

    It is extremely difficult for Independent practices to compete on price with big box stores and online retailers. So how do you differentiate yourself and your ...

    • Language: English

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