Making a Difference

Campaigns funded by The Vision Council, co-owners of Vision Expo, garnered 3 billion+ impressions in 2017. Your participation in Vision Expo helps to fund these important initiatives:

  • Think About Your Eyes: 1.2 billion+ impressions across advertising, PR and social media in 2017.
  • Eyecessorize: 530.7+ million media impressions.
  • National Sunglasses Day/UV campaigns: 900+ million impressions.
  • Digital Eye Strain campaign: 367.8+ million impressions.

Visit The Vision Council  website to learn more about these key initiatives, and view member benefits and discounts.

Think About Your Eyes is a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam.

  • Patients who take action because of Think About Your Eyes have a shorter exam cycle—from 24 months to 14 months, a time span cut by nearly half.
  • Patients are purchasing at a higher rate—a 34% increase in contact lens sales, a 41% increase in glasses sales—this means growth for the industry.

The Eyecessorize campaign communicates the latest eyewear trends and lifestyle options to consumers, with the goal of positioning eyeglasses, sunglasses and reading glasses as must-have fashion accessories and health necessities in the media. Visit the Eyecessorize website to follow its eyewear fashion blog and view seasonal trends.

We encourage you to begin planning for National Sunglasses Day 2018, now! Access our online portal via NationalSunglassesDay.com offering an array of marketing collateral materials, including:

  • Ready-to-use logos
  • Social media images
  • Downloadable posters, web banners and FSI starbursts


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