Media Alert: Three Weeks Left for $10,000 ‘Fast Pitch Challenge’ Submissions


New Vision Expo Contest, Event to Spotlight Innovation; Submissions for Retail Game Changers for Your Office will be accepted through February 2, 2018.

Alexandria, VA – January 10, 2018 –The deadline for submissions for Vision Expo’s new contest in innovation, the $10,000 Fast Pitch Challenge: Retail and Marketing Game Changers for Your Office, is Friday, February 2, 2018.
Submissions should be related to retail or marketing ideas used to grow business in one of the following areas:

  1. Clinic or retail space design
  2. Innovative use of technology
  3. Staff development: training, retention, team building
  4. Internal or external marketing programs

Ten finalists will be selected to present in a special event held in the Exhibit Hall, and the winning contestant will be awarded a $10,000 prize. Finalists will be notified via email no later than Tuesday, February 20.
Click here to access the submission form.

On-Site Program Overview

Hosted by David Ziegler, OD, FAOO, the event will be held on Saturday, March 17, from 10:00 to 11:30 AM in the new Innovation Stage on Level 1. Attendees can show their support for their favorite contestant while gaining valuable ideas that have generated proven results.
Each of the ten players will have five minutes to present their retail concept to a panel of five judges:

  • Bill Gerber, Creative Director, OMG! Optical Marketing (session emcee)
  • Jay Binkowitz, President, GPN Business Consulting
  • Sharon Carter, President, Eye Care Optometric Consulting
  • Trudi Charest, Co-Founder, 4ECP’s & Total Focus Consulting
  • Gary Gerber, President, The Power Practice

Each judge will have one minute to ask questions of the presenter and to critique the idea. The judges will select the winner, who will be awarded a check in the amount of $10,000. The audience will then have the opportunity to ask questions of the top three finalists.
To register or learn more, visit and follow Vision Expo on Facebook, Twitter and Instagram.

About Vision Expo

Vision Expo, the worldwide conferences and exhibitions for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2017, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Vision Expo is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits and importance of getting an annual comprehensive eye exam. Keep this viral campaign going! Sign up at For more information, visit

Fast Pitch

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