Prior to Bloomberg BNA, Melissa was part of the leadership team at IIR USA, a subsidiary of the Institute for International research, the events division of Informa plc (London, UK). As a Managing Director at IIR USA, she spent over nine years overseeing the sponsorship and exhibition sales teams, developing new products, evaluating new business opportunities on a global basis and implementing acquisitions. Under her leadership, profitable events were curated in diverse markets from Grand Cayman to Dubai.
Before IIR, Melissa spent three years in leadership roles at DoubleClick Media. As part of the executive team, she was instrumental in orchestrating the merger between DoubleClick Media and L90.
Prior to joining DoubleClick, Melissa spent over three years managing U.S. media programs at NBA Properties where her responsibilities ranged from developing and selling-in cross platform media programs for national advertisers to being part of the launch team for nba.com.
Earlier in her career she held several positions in advertising at New York ad agencies.
Melissa graduated cum laude with a Bachelor of Arts degree from Tufts University. She currently resides in Rye Brook, NY with her daughter.