About Us

Vision Expo unites the fashion, medical and business elements of vision care and eyewear to serve the entire community year-round. The comprehensive marketplace is an unrivaled resource for eyecare professionals  to discover trends, interact with new technologies and access innovative products and services . Vision Expo's education is driven by the profession, offering content of the highest quality and relevance to enhance competency resulting in better patient care. Vision Expo invests in programs to promote awareness of eye health driving market growth. The industry benefits from an invaluable experience through efficient access to information essential for professional development against the high-fashion, international backdrop of New York City. 


Executive Team

Hervé Sedky
Hervé Sedky

President, Americas, Reed Exhibitions

Hervé Sedky oversees a business that curates more than 100 sector-leading exhibitions and events in North and South America each year, from the motor show in São Paolo to the jewelry show in Las Vegas and the cutting edge culture series from the ReedPOP group. He serves as a member of the company’s Worldwide Board.

Hervé is a results-oriented leader who develops, grows and transforms global businesses while driving profits. His distinguished 20-year executive career at the American Express Company culminated in service as Senior Vice President and General Manager of American Express Business Travel, in which he guided the growth of a $1billion revenue business and served on American Express’ senior management team. As a solo entrepreneur backed by private equity, he took an active role in investing and advising travel related companies and hotels worldwide.

His business profile is complemented by a profound commitment to community development and the nonprofit sector. Hervé serves as the Vice-Chairman of the Board of the Children's Health Fund, on the board of WINiT, a CGI-member organization, and a board member of the French Cultural Center/Alliance Française.

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Melissa Ashley
Melissa Ashley

Senior Vice President, Reed Exhibitions

Melissa Ashley joined Reed Exhibitions in September of 2015 as Senior Vice President. She oversees a diverse portfolio of events that includes both mature shows such as the National Hardware Show and Vision Expo as well as launches. Melissa's most recent position was as VP Events, Cross Platform Businesses at Bloomberg BNA. As part of a 3 person leadership team tasked with building out new revenue streams across a number of Bloomberg verticals, Melissa oversaw product development, operations, sales and audience development. She led teams responsible for conceptualizing and producing both editorial driven events as well as custom programs for large corporations such as VISA, Boeing, GE and Qualcomm.

Prior to Bloomberg BNA, Melissa was part of the leadership team at IIR USA, a subsidiary of the Institute for International research, the events division of Informa plc (London, UK). As a Managing Director at IIR USA, she spent over nine years overseeing the sponsorship and exhibition sales teams, developing new products, evaluating new business opportunities on a global basis and implementing acquisitions. Under her leadership, profitable events were curated in diverse markets from Grand Cayman to Dubai.
Before IIR, Melissa spent three years in leadership roles at DoubleClick Media. As part of the executive team, she was instrumental in orchestrating the merger between DoubleClick Media and L90.
Prior to joining DoubleClick, Melissa spent over three years managing U.S. media programs at NBA Properties where her responsibilities ranged from developing and selling-in cross platform media programs for national advertisers to being part of the launch team for nba.com.
Earlier in her career she held several positions in advertising at New York ad agencies.
Melissa graduated cum laude with a Bachelor of Arts degree from Tufts University. She currently resides in Rye Brook, NY with her daughter.

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Ashley Mills
Ashley Mills

Chief Executive Officer, The Vision Council

Ashley works closely with Reed Exhibitions and The Vision Council's Show and Exhibitor Advisory Committees to establish and direct the long range strategic goals and objectives of the International Vision Expo family of tradeshows. With a background in public relations, consulting, and consumer marketing – Ashley most recently served as the Director of Communications for the National Restaurant Association Educational Foundation. She holds a bachelor's degree in journalism from the University of Maryland.

Mitchell Barkley
Mitchell Barkley

Vice President of Trade Shows, The Vision Council

As The Vision Council's Vice President of Trade Shows, Mitch brings 28 years of optical industry experience to his role at The Vision Council as well as a great understanding of the dynamics influencing both the domestic and global frame markets. Previous experience includes CEO of Mondottica USA and CEO of Viva international group. A graduate of the University of Maryland, Mitch enjoys following Terps basketball as well as skiing and playing Bocce.


Reed Exhibitions & The Vision Council

Vision Expos, the worldwide conference and exhibition for eye care and eyewear, are trade-only events which draw more than 30,000 eye care professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds from Vision Expo are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. The Vision Council has already reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships.


Please Support Official Vision Expo Exhibitors

We ask guests attending our conference support the manufacturers and suppliers who officially exhibit on the show floor at the Sands Expo. We understand that other manufacturers may wish to set appointments to preview their collections and equipment off site. Please respect the commitment of time, money, personnel and support for the entire industry by choosing to honor appointments with the 500+ suppliers who exhibit at Vision Expo. Vision Expo would not be the largest fashion and medical eyecare event in the Americas without their participation.


Vision Expo & Think About Your Eyes

Vision Expo & Conference is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits of vision health and promote the importance of getting an annual comprehensive eye exam. If you're interested in partnering with Think About Your Eyes to deliver benefits to your members, please contact Jon Torrey, director, professional relations, at jtorrey@thinkaboutyoureyes.com.

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