Free Marketing

Recommendations Program

Want to know the most important, free marketing tools at your disposal? It's your online showroom in the My Show planning tool. Exhibitors who completely update their company's profile have a greater opportunity to receive more qualified leads through the new Recommendations Program.

How can you participate? Start with reviewing and updating your company listing with information, including:

  • Updating product categories
  • Adding a company description
  • Uploading a logo to your profile

If your company or product matches the need of an attendee, you'll be listed in their My Show account as a 'recommended company' based on their needs and product interests.

We're recommending your company to attendees based on the product categories you offer — that's why it's critical that your company's profile is up-to-date and complete! Update your company profile in the Exhibitor Dashboard.


Vision Expo Buying Program

Buyers Discounts ProgramDesigned to stimulate more buying on the Show floor, Vision Expo's Buying Program offers customers and prospects exhibitor offers organized by pavilion, while enabling you to showcase your relationships with doctor organizations, buying groups, and/or alliances you belong to. Plus, it gives customers an easy way to shop the best deals. Evolving from the success of Show Specials, the Buying Program helps to increase transactions and provide exhibitors maximum exposure on the Show Floor. The Buying Program will be promoted in all attendee promotions to build the success of your brand at Vision Expo East.

Elevate your exposure for FREE by visiting the Exhibitor Dashboard in your My Show account. Follow the instructions in our "How To" Guide for step-by-step directions on filling out your products and discounts to get started.


Customer Invitation Program

Communicate your presence at Vision Expo East to your customers and prospects and increase your booth traffic, all the while saving them $150 on admission to the exhibit hall! Gain extra exposure this year by ordering your customized eVites and Digital Web banners today.

If you have any questions, please contact Kirsten Hudock at khudock@reedexpo.com. Free registration can only be applied for those not yet registered for the show and no refunds will be given.


Submit Your Show Specials

Show SpecialsPlan on having a contest or raffle, discounts, special events, demonstrations, and more within your booth at International Vision Expo East? Submit your specials and we'll promote them for free.

We are also collecting New Product information – anything from new licenses, research findings, technological advances, etc, that your company is looking to promote at this time.

To submit your specials or New Product information, please visit the Exhibitor Dashboard.


In-booth Celebrity Appearances

Celebrity appearances are the perfect way to promote a new line or to create buzz in your booth. Buyers look forward to these events and we can help you promote them for FREE! Simply load celebrity appearances in the Exhibitor Dashboard under Show Specials and well take care of the rest. The earlier you confirm these appearances, the more exposure your company will receive through Vision Expo PR, social media, print, online and email marketing. Learn More >>

Past Appearences:

Celebrity Appearences

Social Media Toolkit

Download this Social Media Toolkit to learn how you can successfully market your booth on social media and leverage the #VisionExpo hashtag and audience for maximum exposure. The toolkit includes best practices and insider tips, as well as pre-packaged posts to promote your booth on social media. For more information, watch our Social Media Webinar here.

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