Innovation & Fashion

  • Innovation
  • Fashion

Find everything you need to set your sights on the future, satisfy your continuing education requirements, navigate a changing healthcare climate, cater to style-conscious customers, elevate your practice and evolve alongside the eyecare industry. See what's trending at #VisionExpo.

Something new is happening year after year—and that something is happening here.

OPTICAL PROFIT CENTER - ADD 100K IN REVENUE

A Collaboration of Leaders Jointly Showcase Opportunities to Add Over $100,000 in additional ANNUAL revenue to your optical business

This new exhibition concept - located on Level 3 at Booth #1135 –allows ECPs to see and experience opportunities to make key investments in a one-stop shop destination.

Clearvision will showcase Blue Light Solutions. Their stats: Selling five BluTech frames a week can increase profits by almost $13,000 annually.

Clients of Fashion Optical Displays , who will showcase optical display and design options, report a minimum of 15% in increased optical revenue as well as customer satisfaction and employee confidence after a dispensary update.

Santinelli International’s In Office Edging Systems will demonstrate how to bring your practice to service-friendly “next levels” with in-office edging and realize annual profits starting at $25,000.

Smart Mirror will showcase eyewear selection and fitting technology. They note that “1 premium Progressive or 2 AR lens sales per month pays for the Smart Mirror monthly fee and the rest is pure profit”.

Super Optical International , the makers of Fastgrind, will share how producing just 2 pair of digital progressives a day in-house can increase profits by $40,000 annually while improving patient retention.

Plus, a series of daily pop-up talks with each of the Optical Profit Center partners are designed to illustrate the potential opportunities that can be found by updating fixtures and displays and utilizing eyewear fitting and selection technology, offering eyewear solutions targeted at combating digital eye strain and options for surfacing and/or finishing labs in any size footprint.

Pop-up talks include:

Click here for the Optical Profit Center infographic to find out more about this interactive experience.

“We’re very excited to bring this new content and format to Vision Expo East, which really is a one-stop destination for learning how to grow profits and set your optical apart,” said John Corsini of Super Optical International, spokesperson for this exhibitor collaboration.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP-UP TALKS

New intimate and interactive pop up talks allow attendees to get up-to-date in 30 minutes on key industry topics right on the show floor. Hear the latest fashion trends, how to best connect with patients and customers, and the latest on wearables in The Galleria Lounge (G280), learn how to amplify profits in The Optical Profit Center (#1135), and hear career tips for young professionals in the NewGradOptometry.com & CovalentCareers LIVE booth (#2067).

See the full schedule of pop up talks

FREE WIFI & CONNECTED LOUNGES

Free Wifi & Connected LoungesAll visitors can unwind in SIX of our conveniently located lounges, rest areas and access to beverages. Lounges can be found on Levels 1 and 3.

Level 3
The Galleria Lounge (Booth #G280)
Madison Square Park (Booth #N1258)
Bryant Park Lounge (Booth #1853)

Level 1
OPTImum Lounge (Members only)
Battery Park Lounge ( Booth #MS5113)

Join us for a Visionaries Toast in all lounges on Friday, March 31 and Saturday, April 1 from 4:30 pm – 6:00pm.

Free Wi-Fi is available throughout the Javits Center for light business use only. Plus, keep your devices charged up by visiting one of the charging stations behind and under each staircase leading from the Crystal Palace to Level 2.

GET EDUCATED ABOUT THE FUTURE

Google Partners Connect

Google Partners ConnectAn exclusive two-day event for ECPs featuring a presentation from Liz Austin, Agency Developer, and dynamic networking reception followed by a day of FREE 20 minute learning sessions. Learn from experts who will show you how to use the web to attract new customers and retain your current ones; network with agency and marketing experts who have mastered the tools to build relationship with your customers. Learn more here >>

Vision Expo maintains a niche in offering elevated business education catered to those wishing to open a practice or identify new ways to improve patient care, customer experience, and profitability. With 100+ hours of education in the Business Solutions track – color-coded for easy readability on the daily course grid – focused on specific solutions to the most pressing areas of focus (leadership, customer experience, human resources, data, and profitability & growth); bring back actionable solutions that can be immediately implemented.

Visionary advances in optometric medicine and optical fashion are the focus at Vision Expo; explore all the developments that are moving the eyecare industry forward. These sessions focus on what's coming and how it will revolutionize your profession and the industry.

Are you the future? Vision Expo welcomes Young Professionals and Students with valuable savings plans (save $2730 over five years) that make it affordable to attend and programs that make it easy to network. Need to get approval? Our new justification toolkitjust made it easier for your supervisor to appreciate the investment made into your training and development as well as to your company's success by attending Vision Expo.

MY SHOW & THE RECOMMENDATIONS PROGRAM

My ShowMy Show is an online planning tool that offers attendees a simple way to create a personalized plan for Vision Expo East. You can preview exhibitors, their locations, new products, and so much more. Once you register and activate your My Show account, you'll be served up personalized exhibitor and product recommendations based on your selections during registration. As you start saving exhibitors, you'll receive additional recommendations based on those selections.

NEW! LIVE STREAMING

ODs on Facebook

NEW! LIVE STREAMING on FacebookThe optical industry's largest and most influential online community, ODs on Facebook, is well known as an accessible, valuable forum for crowd-sourced, expert content. Continue that online conversation in person at International Vision Expo, while learning and sharing business best practices, clinical cases, and social media pearls with your peers. Dr. Alan Glazier, founder of ODs on Facebook, will livestream the education track with media partner, Optometric Management.

Join us at the ODs on Facebook Party, being held at BB Kings Blues Club in Times Square, Friday, March 31 from 8:00 pm – 9:00pm.

NewGradOptometry.com & CovalentCareers LIVE

A valuable resource for young professionals, NewGradOptometry.com  will live stream panels and pop-up talks across all 3 days. All content is FREE and will be filmed LIVE at their Booth. Watch, ask questions, and meet the experts!

Plus, make sure to like Vision Expo on Facebook to see livestreams of events and action from the show floor

NEW PRODUCTS, TECHNOLOGIES AND TRENDS

Stay up-to-date on hot-topic industry issues, advancing technology and techniques to improve patient care, and real-time fashion trends in eyewear styles. Exhibitors flock to Vision Expo to showcase what's new and we make it easy for you to find out what's happening. Create a My Show account and download Vision Expo Mobile to make a plan and stay connected—coming soon.

GET YOUR FASHION FIX AT VISION EXPO

NEW Vision Expo Fashion Week Shows – Friday, March 31

Kristina Ti

See four “moving” fashion shows on the show floor. A troupe of models – wearing chic black outfits, wild hair and makeup, and the season’s hottest statement glasses and sunglasses – will turn the show floor into a runway as they feature the latest eyewear found in the exhibit hall.

Each show will culminate at the Bryant Park Lounge (Booth 1953) with fashion expert and New York Times bestselling style guide author, Jill Martin, sharing the latest eyewear trends in colors, shapes, details and lenses.

Fashion Show Schedule (Friday, March 31):

  • 10:30 AM: COLORS – super bold, colorful frames in neons, pastels and neutrals
  • 12:00 PM: SHAPES – out-of-the box silhouettes
  • 2:00 PM: DETAILS – embellishments, patterns and prints, cut-outs and matte finishes
  • 4:00 PM: LENSES – mirrored, tinted, gradient, patterned lenses (sunglasses only)

Stick around after the last fashion show of the day for a champagne toast, and don’t forget to share what you see on social using the hashtags #VisionExpo #VEFW.

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP-UP TALKS

NEW! FAST-PACED, INTIMATE AND INTERACTIVE POP-UP TALKSThis new concept in learning gets you up-to-date in 30 minutes. Pop in to The Galleria Lounge (#G280) to get your fashion fix. Gain insight and ideas on how to promote fashion to your patients at every price point, see the hottest fashion eyewear trends for spring, and learn the opportunities provided by independent eyewear along with selling tips. 

See the full schedule of pop up talks

NEW DESIGNER GALLERY

NEW DESIGNER GALLERYVisit the New Designer Gallery in the Madison Square Park Lounge where up-and-coming designers will showcase their new products in a charming and curated destination—conveniently located on the main aisle adjacent to The Galleria. Find modern silhouettes, colors and textures that offer a fresh take on the latest eyewear trends, designs and collections - perfectly timed for spring! View the New Designer Gallery exhibitors >>

NEW! FASHION FOCUS ON TRENDS AND TECHNOLOGY

Look, touch and immerse yourself in a world of options to delight your customers, from the fashion forward to the fashion followers. Gain insight and ideas on how to source suppliers that meet your unique needs, set a pricing and promotion strategy, and build the inventory and experience that will keep your customers coming back for more. Network with designers, buyers, retailers, trend-spotters and your peers as you build your fashion prowess.

EXCLUSIVE BOUTIQUE BUYER VIP EVENT*

Independent's Day: A Celebration of Independent Minded Vendors and Retailers
Panel Moderated by James Spina, 20/20 Editor in Chief, Senior VP

The GalleriaSaturday, April 1 | 5:00 PM – 6:30 PM | The Galleria Lounge

View More Information

Sponsored By:

  • 20/20 Magazine
  • Europa Eyewear
  • La Font
  • Morel Lunettes

*By Invitation only

FIND THE LARGEST OFFERING OF FASHION TRENDS UNDER ONE ROOF. Get access to over 5,000 brands and designers who drive the latest eyewear and sunwear trends.

Iconic shapes. Contemporary designs. Haute couture brands.
Vision Expo showcases them all…

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